WHITE PAPER - Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Posted: July 22, 2009 | Published: July 22, 2009


Topics:  CRM | CRM Best Practices | Customer Data Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Marketing

WEBCAST - This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
Posted: July 8, 2009 | Premiered: July 22, 2009


Topics:  Business Process Reengineering | Manufacturing Industry | Marketing | PLM | PLM Software | Process Control Software | Product Design | Product Development | Product Life Cycles | Product Management | Quality Control | Regulatory Compliance | SAP (Product)

WHITE PAPER - Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
Posted: June 19, 2009 | Published: June 19, 2009


Topics:  Business Intelligence | Business Intelligence Software | Business Performance Management | Cost Benefit Analysis | CRM | Information Management | Information Retrieval Software | Information Standards | Information Storage and Retrieval Systems | Knowledge Management | Marketing | Spend Management

EBOOK - Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
Posted: June 10, 2009 | Published: June 10, 2009


Topics:  CRM | Customer Loyalty | Customer Retention | Economic Environment | Marketing | Sales Representatives

WHITE PAPER - Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
Posted: June 5, 2009 | Published: June 2, 2009


Topics:  Business IT Alignment | Business Metrics | Business Process Management | Enterprise Resource Management | Financial Reporting | Financial Systems | Financing | Marketing | Operational Metrics (Systems) | Sales Information Systems

WHITE PAPER - Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
Posted: June 4, 2009 | Published: June 2, 2009


Topics:  Business Performance Management | Business Process Management | Business Process Reengineering | Business Processes | Corporate Governance | Enterprise Architectures | Enterprise Resource Management | Lean Production | Marketing | Supply Chain Management

SOFTWARE DEMO - In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
Posted: May 19, 2009 | Published: May 19, 2009


Topics:  Business Intelligence | Business Processes | CRM | Lead Generation | Market Research | Marketing | Sales | Sales and Marketing Software | Sales Contact Management Software

WHITE PAPER - Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
Posted: May 5, 2009 | Published: December 1, 2007


Topics:  CRM | Customer Data Management | Customer Interaction Services | Customer Satisfaction | Marketing | Predictive Performance Management | Real-time Analytics | ROI | Sales | User Experience

ANALYST BRIEF - This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Posted: March 2, 2009 | Published: March 2, 2009


Topics:  Business Intelligence | Channel Management | CRM | Marketing | Marketing Information Systems

WHITE PAPER - Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Intelligence | Customer Service | Data Management | Databases | Marketing | Sales

WHITE PAPER - This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Processes | CRM | Customer Loyalty | Customer Service | Data Mining | Databases | Instant Messaging | Marketing

WHITE PAPER - This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Process Management | CRM | Data Mining | Marketing | Risk Management | ROI

CASE STUDY - To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  CRM Analytics | Customer Service | Data Management | Data Mining | Investments | Marketing | ROI

WHITE PAPER - This paper explores core principles companies can use to help them select a CRM system.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  CRM | Customer Service | Data Management | Marketing | Sales | SLA | Switching | User Experience

WHITE PAPER - This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Process Management | CRM | CRM Software | Customer Loyalty | Marketing | ROI | Sales | Software as a Service | Strategic Planning | TCO | User Experience