DescriptionWith over 2,000 clients under annual contract, ExactTarget has the experience and customer feedback to ensure its solutions meet or exceed all outbound email needs. ExactTarget fulfills the promise of personalized one-to-one marketing. Combining a patent-pending architecture with unsurpassed ease-of-use, ExactTarget provides a software system that makes email marketing possible on a person-to-person level.
We built our web-based technology platform with an inherent flexibility that enables activation of feature sets based on the unique needs of our customers. The ExactTarget solutions address multiple needs, from effective email marketing, to brand control and consistency, to corporate compliance with CAN-SPAM.
Whether you are just beginning to build an email marketing initiative or want to take your programs to the next level, you will find that the ExactTarget solutions give you the power you need.
ExactTarget Solutions Overview
ExactTarget Core – Solutions for Small-to-Medium Businesses, Organization Divisions, Not-for-Profits, Associations:
The Core Solutions maintains the perfect balance of ease-of-use and sophistication to help organizations of any size create, deliver, and track personalized emails sent to targeted segments. The ExactTarget Core solution is built to scale in features and functionality to fit the growing needs of your organization.
ExactTarget Agency – Solutions for Interactive, Advertising, Marketing, and Web Agencies:
The ExactTarget Agency solution is a comprehensive toolkit that enables agencies and marketing service providers to generate recurring revenue with the leading email solution.
ExactTarget is the only company to offer a product dedicated entirely to marketing service providers. Since we focus 100% of our attention on email marketing software and do not provide creative services, we never compete with our agency partners. We leave advanced relationship marketing and database services in your hands so that we can center our efforts on developing the most advanced software possible.
ExactTarget Retail/DM – Solutions for Large Retailers and Large Direct Marketers:
The ExactTarget Retail/DM solution provides tools, which achieve unprecedented levels of segmentation, personalization, customization, and analysis for large retailers and direct marketers.
The ExactTarget solution does not operate in a vacuum. Through our open API integration with best-of-breed applications, ExactTarget Retail/DM allows you to leverage customer data across your enterprise to dynamically personalize each communication, to enhance customer relationships, and to reinforce your brand.
ExactTarget Enterprise – Solutions for Enterprise Brand Control and Compliance, Sales Channels, and Franchise Organizations:
ExactTarget Enterprise is the ideal solution for larger organizations that are looking to address brand consistency and control throughout the organization and the sales channel, to enforce enterprise compliance with corporate policies and legislation, and to implement an effective solution for a franchise structure.
With the ExactTarget Enterprise Solution, corporate marketing manages the creative elements of emails to protect the brand integrity across the enterprise. With the aid of sophisticated distribution tools, email content is published to sales channels that can in turn customize and personalize select elements. The solution also provides tools to manage every aspect of the subscribers, from data consolidation to profile management, to contact management, ensuring that your organization is compliant across the entire email spectrum.
ExactTarget Integrated Solutions – Integration solutions for CRM, E-Commerce, Enterprise Marketing Management, and Content Management Systems:
ExactTarget is 100% committed to delivering the industry’s leading email software. Our solution is focused entirely on email personalization, customization, and deliverability. There is no doubt that the ExactTarget application is powerful. However, maximum benefit is achieved via integration with other best-of-breed enterprise applications. The integration of your valuable customer data with ExactTarget will take your email campaigns to a whole new level of sophistication and success.
ExactTarget software integrates seamlessly with your best-of-breed applications, including:
Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. Through our open Application Program Interface (API), data transfer is effortless.
