Description
Marketo provides sophisticated yet easy marketing software that helps B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities ? including email marketing, lead nurturing, lead scoring, and landing page optimization ? to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.

Organization Type: Professional Organization

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Topic Coverage
Below is a list of the key topic areas that Marketo covers in the reports that are available on Cramsession Research Library: