Description
Enigma unlocks the motion of industry by integrating the technical information used to service and support large, complex equipment into B2B e-commerce systems. This product support information fuels purchasing decisions in the capital equipment aftermarket. In industries that sell and support capital equipment, the profits from follow-on sales often exceed the original product sale by 30 to 50 percent. This makes it critical for manufacturers to create sell-side, content-driven, B2B e-commerce sites that use the Web to increase customer loyalty for aftermarket sales. Critical to the success of sell-side B2B e-commerce sites is integrating the technical information that drives e-commerce into transactional processes and decision-support systems. When content is dynamic and integrated into these systems it becomes transactive content.

Organization Type: Vendor

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Topic Coverage
Below is a list of the key topic areas that Enigma, Inc. covers in the reports that are available on Cramsession Research Library: