Whether you are an e-commerce-focused business or a business that simply uses the Web as another communication channel, it is essential to model, understand, integrate and utilize your Web information effectively. Valuable insights into customer behavior, buying patterns, product interests, ad success and site performance are captured in your Web site visitors' clickstreams. NetTracker Web site traffic analysis software provides key performance indicators (KPIs) and metrics for analyzing your online business channel. NetTracker reports provide you with actionable analysis to streamline your online channel and strengthen your customer relationships.