Y2G Associates' helps their clients develop and execute analyst relations plans. Typical plans include bottom-line analysis of trends, development in the analyst industry itself, best practices and practical advice to building relationships and gaining mindshare. Y2G Associates offers clients an unbiased approach, helping them to clarify options, simplify decisions, manage cost, save time and ultimately, reduce risk.

The typical buyer of technology relies - to a significant degree - on the advice, recommendations and research of industry analyst firms. Developing high level relationships and gaining mindshare with these analysts are critical to the success of software vendors. Those vendors that succeed will be those who devote a significant effort to their analyst relations function - particularly true for those experiencing M&A activity, significant expansion, new technologies and/or organic revenue growth.