Initiate Identity Hub™ software dynamically and intelligently links duplicate and fragmented records within and across disparate data sources - more accurately and efficiently than traditional data warehouse solutions, customer relationship management solutions or even other customer data integration solutions.

Initiate Identity Hub™ software:

• Creates a trusted system of record across your lines of business that links duplicate and fragmented records within each data source and virtually integrates legacy and new systems on demand - without moving large volumes of data, standardizing database schemas or managing customer identifiers
• Enables improved cross selling, up-selling and decision-making in support of Customer Lifetime Value, loyalty programs, fraud protection, etc., because you know, at the point of service and for campaign planning, exactly which products and services each customer has
• Consolidates all the information and accounts for a specific customer, household or organization, which can help improve call center productivity, first-pass rates and revenue cycle management, reduce marketing expenses and lower the costs of resolving customer issues
• Reduces the risk associated with underwriting activities, bad debts, and mismatched assets and liabilities, mergers and acquisitions, etc.
• Improves regulatory compliance by identifying customers across systems and sources, including external lists, even if the customers have used nicknames or aliases. This capability helps you improve customer service and comply with regulations such as the USA Patriot Act, Sarbanes-Oxley, Graham-Leach-Bliley, SAS 70 Type I, and state-specific mandates like California's CA SB 168