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MCSE, CCNA, CCNP, Security+, Network+, A+ Certification
Market Vigilance, Product Diligence
sponsored by CMO Council
Posted:  12 Jun 2006
Published:  01 Jun 2006
Format:  PDF
Length:  17  Page(s)
Type:  Analyst Report
Language:  English

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ABSTRACT:

In an environment where one false forecast can mean a loss of billions of dollars, product marketers are under pressure to make fast, informed decisions in critical areas such as competitive analysis, product forecasting and pricing. For that they need accurate, real-time intelligence. This report details the challenges - and opportunities - in this key process.
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BROWSE RELATED RESOURCES:

CPFR | CRM Best Practices | ERP | Manufacturing | Microsoft Excel | Product Life Cycles | Product Management | Quality Control | ROI | Supply Chain Management
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