Organizations that employ a search engine on their business Website may be sitting on rich data that is inexpensive to acquire and easy to analyze. Attend this expert Webcast to learn how your organization can leverage the search query data from its Website to discover what your users really want and analyze if you?re meeting those needs.

By analyzing search logs, organizations can determine what their users seek and how their search and site can be tuned to provide users with what they want. Organizations that are not analyzing their search logs are essentially not listening to the needs of their customers. Listen to this Webcast to learn how your organization can leverage search query data in order to improve and develop:

• User research
• Interface design, search entry interface and search results
• Navigation design
• Metadata development
• Content development