Qualys, the leading provider of on demand security risk and compliance management solutions, used a TechTarget ReachROI Program to generate enterprise-level, pre-qualified leads for their flagship product QualysGuard. The Qualys lead-generation program served as a lead qualification tool to ensure every lead sent to the sales team was someone looking for a risk and compliance solution and also serves an active role in their organization's purchase decision making process. Using multiple content assets that had already been created for this campaign, TechTarget created, implemented and delivered an online marketing campaign that allowed for continuous re-messaging to confirm and reaffirm prospect interest and qualification.