| Posted: |
18 Sep 2007 |
| Published: |
01 Oct 2004 |
| Format: |
PDF
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| Length: |
2
Page(s) |
| Type: |
Case Study |
| Language: |
English |
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ABSTRACT:
DaimlerChrysler relies on its customer database to enhance marketing effectiveness, and reduce operational costs. In this ongoing pursuit of quality, DaimlerChrysler needed to consolidate their multiple operational databases into one set of data stores to join disparate data and achieve an accurate single customer view.
Download this case study and discover the benefits they met including:
- Enhanced direct marketing effectiveness
- Reduced operating costs
- Increased use of data across the enterprise
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BROWSE RELATED RESOURCES:
Automotive Industry | CRM Analytics | Customer Data Management | Data Integration | Data Quality | Marketing | ROI | Spend Management |
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View All Resources
sponsored by Pitney Bowes Group 1 Software |
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