Since master data is the core shared information asset within an organization, master data management (MDM) becomes the centerpiece of an enterprise information management strategy and requires significant amounts of energy for coordination. Addressing the level of stakeholder involvement is particularly important at the beginning of a master data management initiative in order to assemble the right team to do the analysis and design.

Read this white paper by David Loshin to learn different individual roles associated with MDM and examine what the responsibilities and accountabilities are aligned with each role. Explore who the stakeholders are and how you can communicate the value proposition with productivity improvements, including:

• Improved data quality.
• Reduction in operational complexity.
• Simplification of the design and implementation.
• Ease of integration.