It's all about the content, it's always been about the content, and it will always be about the content. That's why social networking sites such as YouTube and Facebook and corporate technologies such as blogging and podcasting have taken off. We are sharing personal and corporate information at a far greater pace than ever before. Even during the hacking heydays when it was all about reputations, when the reputations depended solely on the prestige of the hacked resource, it was still about content - the sensitive or valuable content that was exposed by the hack.

Unfortunately, 2008 will see cybercriminals with financial motives in mind, and the re-invention of organized crime online. It's time to take a hard look in the mirror, not only at ourselves and our attitudes towards online security, but also at the business motivations and business models of cybercriminals.