Predictive Modeling: Improve Pricing, Decision Making and Customer Retention by SAS Institute Inc.

Predictive Modeling: Improve Pricing, Decision Making and Customer Retention
sponsored by SAS Institute Inc.

Posted:	06 Mar 2008
Published:	01 Jan 2007
Format:	PDF
Length:	16 Page(s)
Type:	White Paper
Language:	English

ABSTRACT:

With the insurance industry relying heavily on predicting costs, insurers are increasingly using predictive modeling technology to make better decisions about risks and expenses. Nearly every aspect of an insurance organization can be improved through the use of models. Read this paper to learn how leveraging a predictive model can allow your organization to improve pricing, risk selection and reserving through a basic understanding of the insurance industry's current modeling strategy.

This paper discusses the use of predictive modeling in four primary business areas of the insurance industry; actuarial, marketing, underwriting and claims. Learn how leveraging a predictive model in your organization can allow you improve the following areas:

Consumer response
Cross-selling
Customer retention
Decision making

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