Ensuring Organic Customer Growth and Loyalty in the Financial Services Industry by SAS Institute Inc.

Ensuring Organic Customer Growth and Loyalty in the Financial Services Industry
sponsored by SAS Institute Inc.

Posted:	06 Mar 2008
Published:	01 Jan 2006
Format:	PDF
Length:	20 Page(s)
Type:	White Paper
Language:	English

ABSTRACT:

The primary focus in the financial services industry has shifted from mergers and acquisitions to attracting and retaining quality customers. Read this paper to learn how applying customer value to your organization's business process model can provide a continuous loop of insight, action, and assessment to increase organic customer growth.

By building customer information files and assembling customer databases that generate a single view, organizations can increase customer acquisition and retention rates. Learn how your organization can avoid the associated pitfalls that stunt organic customer growth, including:

Utilizing inadequate current customer value metrics
Utilizing business processes that are not connected to customer value
Utilizing inadequate business process models and technologies

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