Internet Television is a proven method of delivering audio and video content over the public Internet to the TV set, offering exciting new ways to generate revenues and reach wider audiences. Companies ranging from emerging players like ITVN and Instant Media to established premium movie service providers like Starz Entertainment are already seizing on these opportunities. By leveraging this new distribution medium and the benefits of Internet delivery, savvy companies are providing consumers with more choice, and in turn generating new revenue streams. And as new devices emerge to bridge the last ten feet-the distance between the TV set and the sofa-this opportunity will only grow.

While nobody knows exactly what the future holds, it's fair to assume that an increasing amount of Internet-based content will be played on television sets in the coming years. Content distributors and service providers cannot afford to sit back to see how the market shapes up-the digital economy is moving forward.

This paper addresses these issues and helps businesses formulate a plan for success to capitalize on alternative online distribution channels.