To thrive in today's increasingly crowded world of Internet retailing, businesses that conduct commerce online must continually innovate to engage and enthrall their customers. Consumers have high expectations for Web site performance, and companies must find ways to provide the best possible user experience while managing an increasingly complex and costly Web infrastructure. Having the right infrastructure solution is no longer simply an "IT issue"-it is a core business decision that has a significant, direct impact on a business's bottom lines.