| Posted: |
13 Mar 2008 |
| Published: |
01 Mar 2007 |
| Format: |
PDF
|
| Length: |
8
Page(s) |
| Type: |
Product Literature |
| Language: |
English |
|
ABSTRACT:
Interactive content management (ICM) is a set of technologies for managing the production process and content types that deliver compelling communications.
Interactive content is well branded and honed for its audience. It encourages customers to buy, partners to sell, and employees to more effectively represent their company's products and services. Interactive content is revenue driven.
Effective ICM require three key components, each of which solves particular business challenges. Together they offer an end-to-end approach to managing interactive content.
- Media repository and archive
- Process automation
- Multi-channel publishing
|
 |
|
|
|
BROWSE RELATED RESOURCES:
Content Management | Digital Asset Management | Web Content Management |
|
View All Resources
sponsored by EMC Corporation |
 |
|
|
|
Cramsession Research Library Copyright © 1998-2008 Bitpipe, Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. TechTarget · 117 Kendrick St · Needham, MA · 02494
Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy. cramsession@bitpipe.com
|
