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| Posted: |
27 Mar 2008 |
| Published: |
01 Jun 2007 |
| Format: |
PDF
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| Length: |
16
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| Type: |
Book |
| Language: |
English |
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ABSTRACT:
New Aberdeen research reveals that customer data quality is a sales and marketing leadership issue. In surveying over 400 organizations, Aberdeen found that over 70% of Best-in-Class firms are driven to improve customer data quality by competitive and profitability pressures. This report examines the metrics, processes and technology that Best-in-Class firms use to gain a competitive advantage from their customer data.
Organizational capabilities such as KPIs and technological enablers go hand-in-hand. Comparing adoption of KPIs and technologies such as enterprise data management solutions, organizations across all business segments appear to understand the importance of putting the two side-by-side. However, a deterrent to organizations implementing the right KPIs relates to pilot and benchmarking programs. Current and planned adoption of these programs for Best-in-Class, Average and Laggards stands at 79%, 49%, 25% respectively. Only Best-in-Class firms' pilot and benchmarking program adoption is greater than their planned leverage of KPIs.
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AUTHOR:
Noel Le
Research Analyst, Customer Relationship Management, Aberdeen Group, Inc.
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BROWSE RELATED RESOURCES:
Benchmark Testing | Customer Data Management | Data Management Software | Data Mining | Data Quality | Marketing |
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View All Resources
sponsored by Infosolve Technologies, Inc. |
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