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Available On Demand |
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Multimedia
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Webcast |
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English |
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ABSTRACT:
Featured guest, Suresh Vittal, senior research analyst at Forrester Research will discuss retention as a business practice. You will get experts view of the importance of retention programs and role that analytics has played in driving increased results. In addition, Mark Smith, executive vice president at Portrait Software, using real-life case studies, will provide an inside look at how top-performing financial and telecom companies are leveraging new analytic techniques to drive the best results possible for retention programs and the returns on investment achieved.
In this expert Webcast you will learn how to evaluate your current retention programs and get expert advice for leveraging the latest analytics techniques to drive optimal results across all your future retention programs:
- Know how traditional analytic programs have been used for increasing retention
- Get expert insights into the evolution of analytic techniques with proven business impact
- Learn how best-of-breed companies are leveraging the latest analytic techniques such as "uplift modeling," to improve their retention programs
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SPEAKERS:
Suresh Vittal
Senior Analyst, Forrester
Suresh serves Direct Marketing professionals. His research focuses on the confluence of technology, data, and analytics and the impact on marketers. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics and technologies that make customer insight operational.
Mark Smith
Executive vice president, Portrait Software
Mark Smith is a 15-year veteran in customer analytics and data management. Mark heads up Portrait's sales and marketing marketing applications and customer analytics group delivering integrated solutions to organizations challenged with managing data assets and converting these assets into better customer intelligence. Prior to joining Portrait, Mark co-founded Quadstone - a company reputed for its innovative customer analytics solutions serving financial, telco and retail organizations.
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BROWSE RELATED RESOURCES:
Best Practices | Financial Services Industry | Market Trends | Real-time Analytics | Records Retention | Regulatory Compliance | ROI | Telecommunications Industry |
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View All Resources
sponsored by Portrait Software |
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