This whitepaper discusses Release Management, a newcomer to IT formal disciplines. Fueled by complex business, technical and organizational environments, it's bridging the divide between Applications Development and IT Operations. Establishing formal Release Management with members from IT Operations, Applications Development and Business will help bring these organizations back together. Although frameworks such as CMMI and ITIL haven????????t tackled the difficulties of establishing Release Management across the IT Ops/App Dev divide, practitioners have. With a few common-sense guidelines and a willingness to improve over time, your organizations can also put effective Release Management in place.