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| Posted: |
04 Apr 2008 |
| Published: |
01 Apr 2008 |
| Format: |
PDF
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| Length: |
2
Page(s) |
| Type: |
Case Study |
| Language: |
English |
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ABSTRACT:
By putting customers at the heart of its product development effort, Rally has built a culture of routine innovation that generates the products and services its customers need. Rally's Agile Commons community is the gathering point, providing a secure online location where stakeholders can connect and collaborate, and feed collective intelligence directly into the product development engine. As a result, Rally has become even more agile and responsive to customer needs, and is better equipped to deliver relevant features in less time. Most importantly, Rally's community removes barriers between its company and its customers, and creates an environment in which both can thrive.
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BROWSE RELATED RESOURCES:
Collaboration | Cost Benefit Analysis | Customer Loyalty | Product Development | Real Time Enterprise | Social Networking | Software as a Service | Virtual Communities |
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