This whitepaper will examine the value of a total video conferencing solution, one that is built on a scalable, secure platform that supports all needed features and endpoints. Frost & Sullivan 3 Management, control and firewall traversal are all critical for delivering high-performance video conferencing that works every time, across regions, networks and organizations. The paper also highlights two case studies to illustrate how deploying a total solution can lead to a successful video conferencing implementation.