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ON DEMAND WEBCAST!
Key master data management concepts: Get ready to take action
sponsored by SearchDataManagement
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Premiered:
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Available On Demand
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Format:
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Multimedia
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Type:
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Webcast
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Language:
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English
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ABSTRACT:
Implementing a master data management (MDM) program is a major undertaking, involving both business and IT, and delivering business benefits with each iteration. Experts say it's essential to have a well-defined roadmap and implementation plan, with clear goals, realistic timelines and a solid understanding of MDM's critical success factors. That's why we're bringing the popular TechTarget Enterprise Applications MDM Seminar to even more cities this year. Our seminar -- based on real-life experiences with actual companies -- offers expert advice and resources for successfully delivering a world-class MDM program.
This webcast is specifically designed to help attendees get the most out of the MDM Seminars -- though any professional whose job involves the delivery of business information will benefit from this expert presentation. After watching this webcast, we hope you will come to the seminar with a basic understanding of MDM concepts and terms, as well as a better understanding of your specific goals and challenges. TechTarget's seminars offer an unprecedented opportunity to network with experts and peers to gain insight into business-enabling IT solutions.
In this webcast, you will:
- Learn MDM and data governance basics, including important terms, definitions and key concepts
- Find out the critical differences between MDM and other data-intensive solutions, to help you plan your project
- Get more information about critical success factors and prerequisites for a successful MDM program
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Speakers
Evan Levy
Partner and co-founder of Baseline Consulting
Evan Levy is a partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. He leads Baseline's Technology Consulting team and has attacked data strategy and management issues at Charles Schwab, Dell, Microsoft, and various other clients. He regularly presents at conferences, serves as a judge for industry best practice awards and his work is often featured in leading industry publications. Levy is the co-author of the book, "Customer Data Integration: Reaching a Single Version of the Truth."
Jill Dyché
Partner and co-founder of Baseline Consulting
Jill Dyché is an internationally recognized author, speaker, and business consultant. She is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. Dyché's first book, e-Data, has been published in six languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook, is the bestseller on the topic of CRM. Dyché's latest book, Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy, shows the business breakthroughs achieved with integrated customer data, and explains how to make customer data integration (CDI) work. The book features case studies from Royal Bank of Canada, Intuit, AARP, Overstock.com, and Amgen, among others.
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