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| Posted: |
23 Apr 2008 |
| Published: |
01 Apr 2008 |
| Format: |
PDF
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| Length: |
18
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| Type: |
White Paper |
| Language: |
English |
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ABSTRACT:
The CMO Council's new study, Channel Performance Outlook 2008, explores how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maximum results. Less than 7% of resellers say vendors are their most valuable source of leads. However, a surprising 70% of resellers said vendor marketing campaigns were ineffective or only somewhat effective in driving their business. When it comes to partnering, a disappointing 46% say vendor field marketing reps never or infrequently team with them in cooperative selling. On a positive note, despite the economic downturn, a surprising 57% of the channel expects substantial increases in business. The report includes insights from over 500 dealers, resellers, and distributors across six industry sectors, representing a total market opportunity of over $5 trillion.
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BROWSE RELATED RESOURCES:
Affiliate Marketing | Best Practices | Channel Management | Incentive Management | Indirect Sales Channels | Lead Generation | Partnerships | Surveys |
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View All Resources
sponsored by CMO Council |
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