GPI worked with EcoExpo's web design firm to redevelop the site using Ektron's CMS400.NET. Utilizing the Ektron CMS enabled EcoExpo to add a Chinese version, standardize the site with a consistent look and feel, and allowed authors and approvers to manage website content without IT intervention.

Key improvements realized by utilizing the Ektron CMS included:

• Ensuring style and branding consistency
• Easy creation and management of multilingual content
• Lead generation with forms via Ektron's form module
• Better search engine results
• Non-technical staffs' ability to easily add and edit content
• Automated approval processes and optimized workflow
• Automated translation workflow through imports/exports