While IT can play a role in innovation and change within a company, leadership at CIO level is what really makes a difference. By focusing on business value, and implementing changes that are specifically suited to the individual company rather than generic technology based solutions, CIOs can be the drivers of real business growth.

This is especially true when implementing a business intelligence initiative. Without executive leadership, most BI projects are doomed to fail. Read "The CIO's Guide to Business Intelligence: Leading the charge for Innovation" to learn how the direction of the right executive within a company leads to the creation of a BI system which increases revenue and provides the information to make better business decisions.