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Leveraging the Power of Location Intelligence to Enhance Business Intelligence
sponsored by MapInfo Corporation
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Posted:
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20 May 2008
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Published:
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01 Jan 2007
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Format:
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PDF
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Length:
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16
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
Historically, location-relevant data has been limited in its broader market adoption because it has been "siloed" in technical deployments outside of standard business and IT systems. The emphasis has been on creating and managing maps as opposed to incorporating critical data as a resource for analysis.
This white paper discusses how location intelligence can be used to solve business problems of geographic relevance. Explore how this technology can be used to extract the value of place and integrate it with a high performance, scaleable intelligence system. Discover the steps necessary to effectively prepare and implement a location intelligence system. Learn how to leverage existing investments in both business intelligence and location intelligence software and data in order to enhance the value of both investments.
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Author
Jon Winslow
Director of Business Development
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Pitney Bowes MapInfo
Jon Winslow is the director of business development at Pitney Bowes MapInfo Corporation. During his ten-year tenure at Pitney Bowes MapInfo, he has played a key role in developing the company’s international strategy with regard to predictive analytics and market analysis solutions and the integration of location capabilities with business intelligence platforms. Winslow is recognized as an expert on the impact of location on business processes and consumer behavior. His recent analysis on the 2004 Presidential Election and the impact of neighborhood-level demographics has been written up in American Demographics magazine and several other market-analysis journals.
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BROWSE RELATED
RESOURCES
Business Intelligence | Business Operations | Data Ware-house | RFID | Risk Management | Supply Chains
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View All Resources
sponsored by MapInfo Corporation
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