Organizations invest in D&B and other external information services to perform more detailed customer analysis and empower sales and marketing by extending and enhancing their knowledge of customers and prospects. However, operational and data integration challenges often limit the return on investment enterprises achieve from these information sources.

By deploying the Purisma MyData for D&B solution in conjunction with D&B Sales and Marketing Solutions, companies can maximize their D&B investment in a matter of hours with minimal burden on IT resources. In a single solution, Purisma integrates the data, enhances the data through automated matching and exception management, allows easy customization of corporate hierarchies, and enables rapid and regular data refresh, thereby radically improving data accuracy and usability while reducing operational complexities.