HiveLive CEO John Kembel defines customer communities and explains why marketers??????????????????????????????????????????????????????? interest in them is more than justified. Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design and places design at the center of corporate performance According to him, We???????????????????????????????????????????????????????re entering a new paradigm of marketing and branding that shifts the conversation from traditional one-way messages to a two-way dialogue. Topics: Customers Blogs Internet Access Software social media web 2.0 customer communities customer experience management customer relationship management marketing management