Unified Communications (UC) technologies such as conferencing and collaboration have been providing significant benefits including enhanced productivity to large enterprises for several years, but the mid-market - those companies with between 100 and 1000 employees - are just now embracing these technologies for competitive advantage. The mid-market faces unique challenges that Unified Communications and related technologies can help address. New products and services are being introduced, aimed at the mid-market, to help this segment realize the benefits of improved communications. Mid-market companies focused on improving worker productivity and business results can implement conferencing and collaboration technologies to help workers better communicate with customers, partners, and co-workers. These conferencing and collaboration technologies and tools are helping mid-market companies solve their business problems while making their business processes more efficient and effective.