SDL Tridion Content Manager R5.2 is an offering from a European-based vendor (recently acquired by UK-based SDL) that has been branching out into the North American market. SDL Tridion offers a graphical tool set that enables business analysts and power users to administer Web sites. SDL Tridion also offers powerful out-of-the-box functionality for creating personalized site experiences. SDL Tridion's globalization functionality enables customers to localize Web sites into multiple languages, yet manage them centrally with workflows. SDL Tridion also provides integration with translation services and software, which should only get stronger with the acquisition by SDL. Though SDL Tridion's core Web content management (WCM) application is based on Microsoft technologies, organizations preferring Java-based solutions may overlook this due to the product's Web services support as well as its comprehensive site and delivery capabilities.