Once "Big Clients" started with many request for high level of service, decrease of logistic and administrative costs, collaboration in projects about new product & technologies, Kraft Foods already decided to set up the Supply Chain department in the early days of 2000.

This new area has been given the responsibility of the goods' delivery process and mainly this goal: clients should receive exactly the goods they need, fitting the best quality condition, in the right time and with the lowest cost possible. In order to make all this possible: the impact spreads to purchase process, demand planning, logistics as well as customer service and, so far, credit management issues.

According to such a complexity and huge amount of information required, BOARD were then asked for a complete in-depth analysis of supply chain management process.

Applying a step-by-step development approach, SDG consulting team set up the Management Intelligence project, focused on three main modules:

• Customer Service Level
• Cost To Serve
• Logistics Cost Budgeting