This white paper discusses eco-friendly storage solutions that not only meet organizations' storage requirements but also help them to reduce power, cooling and facilities costs while complying with environmental directives. It includes an overview of technology, services, supply chain, compliance and more. Further, the paper outlines the market environment, major issues and what Hitachi, Ltd., and more specifically Hitachi Data Systems is doing in terms of corporate social responsibility, internal eco-friendly strategy and achievements, as well as how Hitachi Data Systems can help organizations build more eco-friendly data centers.