In this hyper-competitive retail environment, real estate executives are continually at the forefront of expansion and development strategies. This has forced retailers to embrace a holistic real estate management approach designed to not only streamline new store planning and execution, but also store portfolio decisions that include remodels, closures, and relocation. Organizations are now managing the entire portfolio of real estate assets through a single lens by integrating market planning, site selection, project management, lease administration, and facilities management processes.

To gauge the state of retail real estate management as organizations strive toward this integrated vision, NRF has retained AMR Research as an independent research partner. AMR Research is the No. 1 research firm focused on the intersection of business processes with retail, value chain, and enterprise technologies.

Based on survey responses from more than 40 retail real estate executives, this Report provides the following insights into strategy, organization, technology, and process trends:

• Real estate gets CEO attention
• Alternative formats eat into traditional leaders
• Process improvement and data utilization are key
• Technology investments enable process improvement
• Faster time to market equates to increased revenue