SaaS is trending upwards. Business owners who want to reduce cost and focus on the core competencies that drive their business are supporting it. Venture capital is showing up in force and CIOs no longer seem too concerned about issues that plagued ASPs during the early days. Unfortunately, no one possesses the crystal ball that will allow the subscriber to see into the future. It only takes one instance of a disaster in the news to cause a shift in demand. Therefore, the only way to ensure that demand for SaaS will remain healthy is to have a SaaS escrow in place as a contingency plan that responsibly addresses disaster recovery and business continuity concerns.