A lead's score is not just a number but a definition of buying interest. The components of the score should be designed to help marketing pinpoint sales-ready leads by assessing levels of engagement related to their interest in your company's ability to solve urgent priorities.

By breaking down the complexity of lead scoring to a 5-stage process, you’ll have a framework that helps you structure the process with the creation of sales opportunities as the goal - right from the start.

This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.