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CRM Analytics sponsored by CMO Council
These are reports on CRM Analytics published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
Related Topics
 MORE GENERAL: CRM
 MORE SPECIFIC: Predictive Analytics
 SEE ALSO: Business Intelligence | CRM Analytics Software | Customer Data Integration | Customer Data Management | Data Collection | Data Mining | Data Warehouses | Personalization | Real-time Analytics | Web Analytics
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Marketing Outlook 2008
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WHITE PAPER:   Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
Select & Connect: Strategies for Targeted Acquisition and Retention
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WHITE PAPER:   Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
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