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Customer Data Management sponsored by CMO Council
Protect Your Customer Data for Peace of Mind
When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. 		sponsored by Cisco Systems, Inc.
These are reports on Customer Data Management published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
Related Topics
 MORE GENERAL: Data Management
 SEE ALSO: Business Intelligence | CRM | CRM Analytics | Customer Data Integration | Customer Data Management Software | Customer Privacy | Customer Profiles | Data Quality | Data Warehouses
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Business Gain from How You Retain
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WHITE PAPER:   Posted: April 23, 2008 | Published: April 1, 2008
MARKETERS ARE FLYING BLIND WHEN IT COMES TO LEVERAGING CUSTOMER DATA AND ANALYTICS: A new CMO Council study finds lack of customer data sharing, integration and insight is impacting competitiveness, retention rates, revenue and profitability.
Select & Connect: Strategies for Targeted Acquisition and Retention
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WHITE PAPER:   Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
Secure the Trust of Your Brand
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WHITE PAPER:   Posted: September 19, 2006 | Published: September 1, 2006
Secure the Trust of Your Brand, a new CMO Council study, chronicles increasing information security concerns among customers, corporate executives, marketers and the media.
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Treating 11 Million Customers as Individuals: How Nationwide Building Society Made Customer Relationship Management Deliver Returns
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