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Executive Management sponsored by CMO Council


These are reports on Executive Management published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.

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MORE GENERAL: IT Workforce


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	Marketing Outlook 2008 WHITE PAPER: Posted: February 8, 2008 \| Published: February 1, 2008 POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.

	Marketing Outlook 2007 WHITE PAPER: Posted: August 24, 2007 \| Published: August 1, 2007 "Marketing Outlook 2007" is a groundbreaking study conducted by the CMO Council uncovering the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater ...

	Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets WHITE PAPER: Posted: July 23, 2007 \| Published: July 2, 2007 This new study by Deloitte Consulting's TMT group and the BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting.

	Define & Align the CMO WHITE PAPER: Posted: May 24, 2007 \| Published: May 1, 2007 Today's CMO faces conflicting expectations, bottom line pressures, and rapidly evolving technologies that are changing the face of marketing. Define & Align the CMO explores the attributes, skills and strategies needed for CMOs to succeed.

	Select & Connect: Strategies for Targeted Acquisition and Retention WHITE PAPER: Posted: January 11, 2007 \| Published: April 1, 2006 While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.

	Measures and Metrics: The European Marketing Performance Measurement Audit WHITE PAPER: Posted: October 17, 2005 \| Published: July 19, 2005 Nearly 50% of European-based companies have no Marketing Performance Measurement (MPM) system in their organizations. What's more, only 9% say they have a "formal" comprehensive system in place.

	Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company ANALYST REPORT: Posted: December 12, 2004 \| Published: December 1, 2004 "Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company" is a new thought leadership initiative that looks at the state of software deployment and return on investment in today's enterprise.


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