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IT Spending sponsored by CMO Council
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These are reports on IT Spending published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic. |  |
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Performance & Talent Management Trend Survey 2007

WHITE PAPER: Posted: February 8, 2007 | Published: February 1, 2007
The 2007 Performance and Talent Management Trend Survey, fielded by the Business Performance Management (BPM) Forum and SuccessFactors, in cooperation with the Human Capital Institute, audits and assesses talent management trends and trajectories for 2007
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CEE the Future

WHITE PAPER: Posted: December 20, 2006 | Published: December 1, 2006
CEE the Future, a groundbreaking study from the BPM Forum, underscores the gap between management focus on compliance-related issues and IT's lack of ability to implement critical policies and procedures.
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Digital Directions: How Technology Is Touching & Transforming Promotions

ANALYST REPORT: Posted: March 3, 2005 | Published: February 1, 2005
This new study, produced by the CMO Council and the Promotional Marketing Association, Inc., was conducted in the second half of 2004 and includes the responses of 256 top marketing decision makers from a wide variety of industry sectors.
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Staging & Gauging: Do Events Pay Off?

ANALYST REPORT: Posted: March 2, 2005 | Published: February 1, 2005
After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing has rebounded magnificently.
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Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company

ANALYST REPORT: Posted: December 12, 2004 | Published: December 1, 2004 "Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company" is a new thought leadership initiative that looks at the state of software deployment and return on investment in today's enterprise. |
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