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Marketing Information Systems sponsored by CMO Council
These are reports on Marketing Information Systems published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
Related Topics
 MORE GENERAL: Business Systems
 SEE ALSO: Contact Management Software | CRM | Database Marketing | Marketing | Personalization | PRM | PRM Software | Profiling | Sales and Marketing Software | Sales Contact Management Software | Sales Force Automation | Sales Information Systems
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Marketing Outlook 2008
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WHITE PAPER:   Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
Marketing Outlook 2007
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WHITE PAPER:   Posted: August 24, 2007 | Published: August 1, 2007
"Marketing Outlook 2007" is a groundbreaking study conducted by the CMO Council uncovering the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater ...
Select & Connect: Strategies for Targeted Acquisition and Retention
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WHITE PAPER:   Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
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