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Best Practices for Producing On Demand Video for the Web
This paper will help you understand and select from the most popular video formats, it provides an overview of video processing and encoding practices that can help you create the best-looking Web video for your Web site. 		sponsored by Akamai Technologies
These are reports on Marketing published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic.
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Mastering the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) New York, NY
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WHITE PAPER:   Posted: April 23, 2008 | Published: January 22, 2008
The CMO Council brings top sales and marketing professionals to discuss the issues, hear directly from experts, and be given a chance to network around the issues to discover practical, "do it now" answers to the problems at the...
Technology Buying and Media Consumption Survey, Report 4
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WHITE PAPER:   Posted: March 21, 2008 | Published: March 1, 2008
This report is fourth in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our pre...
Mastering the CLOSE: 2008 Event Wrap up and Summary
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WHITE PAPER:   Posted: March 6, 2008 | Published: March 1, 2008
SALES AND MARKETING INTEGRATION BEST PRACTICE WORKSHOP 1: The Coalition to Leverage and Optimize Sales Effectiveness workshop engages sales & marketing executives in developing global best practices to align sales & marketing to boost sales eff...
Define & Align the CMO
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WHITE PAPER:   Posted: May 24, 2007 | Published: May 1, 2007
Today's CMO faces conflicting expectations, bottom line pressures, and rapidly evolving technologies that are changing the face of marketing. Define & Align the CMO explores the attributes, skills and strategies needed for CMOs to succeed.
Select & Connect: Strategies for Targeted Acquisition and Retention
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WHITE PAPER:   Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
Measures and Metrics: The European Marketing Performance Measurement Audit
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WHITE PAPER:   Posted: October 17, 2005 | Published: July 19, 2005
Nearly 50% of European-based companies have no Marketing Performance Measurement (MPM) system in their organizations. What's more, only 9% say they have a "formal" comprehensive system in place.
Staging & Gauging: Do Events Pay Off?
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ANALYST REPORT:   Posted: March 2, 2005 | Published: February 1, 2005
After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing has rebounded magnificently.
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