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ROI sponsored by CMO Council
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These are reports on ROI published by CMO Council. The links under MORE GENERAL and SUBCATEGORIES take you to all published reports on that topic. |  |
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Define & Align the CMO
 
WHITE PAPER: Posted: May 24, 2007 | Published: May 1, 2007
Today's CMO faces conflicting expectations, bottom line pressures, and rapidly evolving technologies that are changing the face of marketing. Define & Align the CMO explores the attributes, skills and strategies needed for CMOs to succeed.
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Market Vigilance, Product Diligence
ANALYST REPORT: Posted: June 12, 2006 | Published: June 1, 2006
In an environment where one false forecast can mean a loss of billions of dollars, product marketers are under pressure to make fast, informed decisions in critical areas such as competitive analysis, product forecasting and pricing.
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Targeting with Texting
WHITE PAPER: Posted: April 10, 2006 | Published: April 1, 2006
Targeting with Texting: The Value of Just-in-Time Mobile Messaging is a comprehensive report on a global survey of professionals to explore the growth, drivers and opportunities for SMS text messaging.
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Measures and Metrics: The European Marketing Performance Measurement Audit
WHITE PAPER: Posted: October 17, 2005 | Published: July 19, 2005
Nearly 50% of European-based companies have no Marketing Performance Measurement (MPM) system in their organizations. What's more, only 9% say they have a "formal" comprehensive system in place.
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Staging & Gauging: Do Events Pay Off?
ANALYST REPORT: Posted: March 2, 2005 | Published: February 1, 2005
After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing has rebounded magnificently.
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Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company
ANALYST REPORT: Posted: December 12, 2004 | Published: December 1, 2004
"Software Drain or Business Gain: Assessing Application Value, Relevance and Cost to Your Company" is a new thought leadership initiative that looks at the state of software deployment and return on investment in today's enterprise. |
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MORE GENERAL: 