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Lean & Green - Reducing Energy Drain for IT Business Gain
 
WHITE PAPER: Posted: May 6, 2008 | Published: May 1, 2008
This latest research by Lean & Green focuses on ways to address the accelerating energy demands and rampant waste of the data center and methods to increase IT yield and data productivity.
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Perfect How You Project
WHITE PAPER: Posted: April 25, 2008 | Published: April 1, 2008
Reports of impending recession and shrinking consumer spending make every company question what the future holds. Today's businesses must be fiscally responsible and responsive to dynamic environments, particularly in times of downturn.
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Business Gain from How You Retain
WHITE PAPER: Posted: April 23, 2008 | Published: April 1, 2008
MARKETERS ARE FLYING BLIND WHEN IT COMES TO LEVERAGING CUSTOMER DATA AND ANALYTICS: A new CMO Council study finds lack of customer data sharing, integration and insight is impacting competitiveness, retention rates, revenue and profitability.
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Channel Performance Outlook 2008
WHITE PAPER: Posted: April 23, 2008 | Published: April 1, 2008
The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim...
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Marketing Outlook 2008
WHITE PAPER: Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
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Customer Affinity: The New Measure of Marketing
WHITE PAPER: Posted: December 28, 2007 | Published: December 1, 2007
TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.
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Marketing Outlook 2007
WHITE PAPER: Posted: August 24, 2007 | Published: August 1, 2007
"Marketing Outlook 2007" is a groundbreaking study conducted by the CMO Council uncovering the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater ...
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Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets
WHITE PAPER: Posted: July 23, 2007 | Published: July 2, 2007
This new study by Deloitte Consulting's TMT group and the BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting.
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Garbage Is a Terrible Thing to Waste
WHITE PAPER: Posted: May 31, 2007 | Published: May 1, 2007
This comprehensive report from the BPM Forum and Global Renewable Energy and Environmental Network (GREEN) focuses on the significant financial benefits to be gained by organizations that are doing things right in waste management.
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The Global Mobile Mindset Audit: Taking the Pulse of the Global Mobile User
WHITE PAPER: Posted: February 23, 2007 | Published: February 1, 2007
Mobility has become a rapidly expanding global experience, spanning all regions. In fact, the total number of mobile phones topped 2.5 billion by September 2006 according to the GSM Association and Ovum.
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Performance & Talent Management Trend Survey 2007
WHITE PAPER: Posted: February 8, 2007 | Published: February 1, 2007
The 2007 Performance and Talent Management Trend Survey, fielded by the Business Performance Management (BPM) Forum and SuccessFactors, in cooperation with the Human Capital Institute, audits and assesses talent management trends and trajectories for 2007
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Crunch Time: Global Competitiveness Audit
WHITE PAPER: Posted: February 1, 2007 | Published: January 30, 2007
"Crunch Time: Global Competitiveness Audit," is a study by the CMO Council and BPM Forum on the competitive concerns and preparedness of North American technology and telecom companies on the global marketplace.
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CEE the Future
WHITE PAPER: Posted: December 20, 2006 | Published: December 1, 2006
CEE the Future, a groundbreaking study from the BPM Forum, underscores the gap between management focus on compliance-related issues and IT's lack of ability to implement critical policies and procedures.
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Secure the Trust of Your Brand
WHITE PAPER: Posted: September 19, 2006 | Published: September 1, 2006
Secure the Trust of Your Brand, a new CMO Council study, chronicles increasing information security concerns among customers, corporate executives, marketers and the media.
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Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers
WHITE PAPER: Posted: August 16, 2006 | Published: August 1, 2006
Consumers' concerns are rising throughout the U.S. and Europe, enough to have a major impact on consumer loyalty and business relationships, according to the "Secure the Trust of Your Brand" consumer study.
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