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Lean & Green - Reducing Energy Drain for IT Business Gain
 
WHITE PAPER: Posted: May 6, 2008 | Published: May 1, 2008
This latest research by Lean & Green focuses on ways to address the accelerating energy demands and rampant waste of the data center and methods to increase IT yield and data productivity.
Topics: Cooling Capacity | Data Center Consolidation | Server Consolidation | Server Virtualization | Storage Capacity | Storage Consolidation | Storage Systems | Storage Virtualization | Surveys |
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Perfect How You Project
WHITE PAPER: Posted: April 25, 2008 | Published: April 1, 2008
Reports of impending recession and shrinking consumer spending make every company question what the future holds. Today's businesses must be fiscally responsible and responsive to dynamic environments, particularly in times of downturn.
Topics: Cooling Capacity | Data Center Consolidation | Server Consolidation | Server Virtualization | Storage Capacity | Storage Consolidation | Storage Systems | Storage Virtualization | Surveys |
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Mastering the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) New York, NY
WHITE PAPER: Posted: April 23, 2008 | Published: January 22, 2008
The CMO Council brings top sales and marketing professionals to discuss the issues, hear directly from experts, and be given a chance to network around the issues to discover practical, "do it now" answers to the problems at the...
Topics: CRM | Marketing | Sales Force Automation | Sales Information Systems | Sales Representatives |
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Business Gain from How You Retain
WHITE PAPER: Posted: April 23, 2008 | Published: April 1, 2008
MARKETERS ARE FLYING BLIND WHEN IT COMES TO LEVERAGING CUSTOMER DATA AND ANALYTICS: A new CMO Council study finds lack of customer data sharing, integration and insight is impacting competitiveness, retention rates, revenue and profitability.
Topics: Churn | Customer Data Integration | Customer Data Management | Master Data Management | Predictive Analytics | Surveys |
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Channel Performance Outlook 2008
WHITE PAPER: Posted: April 23, 2008 | Published: April 1, 2008
The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help drive maxim...
Topics: Affiliate Marketing | Best Practices | Channel Management | Incentive Management | Indirect Sales Channels | Lead Generation | Partnerships | Surveys |
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Technology Buying and Media Consumption Survey, Report 4
WHITE PAPER: Posted: March 21, 2008 | Published: March 1, 2008
This report is fourth in a series of quarterly surveys to TechTarget's IT Research Panel. Respondents' preferences for media consumption and technology marketing solutions are compared to initial benchmarks and trends established in our pre...
Topics: Benchmarks | Information Technology Professionals | Market Research | Marketing |
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Mastering the CLOSE: 2008 Event Wrap up and Summary
WHITE PAPER: Posted: March 6, 2008 | Published: March 1, 2008
SALES AND MARKETING INTEGRATION BEST PRACTICE WORKSHOP 1: The Coalition to Leverage and Optimize Sales Effectiveness workshop engages sales & marketing executives in developing global best practices to align sales & marketing to boost sales eff...
Topics: CRM | Marketing | Sales Force Automation | Sales Information Systems | Sales Representatives |
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Marketing Outlook 2008
WHITE PAPER: Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
Topics: Campaign Management | CRM Analytics | Demographic Profiles | Executive Management | Market Trends | Marketing Information Systems | Metrics | Sales and Marketing Software | Surveys |
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Customer Affinity: The New Measure of Marketing
WHITE PAPER: Posted: December 28, 2007 | Published: December 1, 2007
TECHNOLOGY MARKETERS CHALLENGED TO REORGANIZE AROUND CUSTOMERS: A new CMO Council study finds Customer Affinity is the new measure of marketing effectiveness as vendors struggle to establish customer-centric business practices.
Topics: B2B | Brand Loyalty | Business IT Alignment | Channel Management | CRM Best Practices | Customer Loyalty | IT Industry | PRM | Surveys | Vendor Selection |
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Lean & Green - Taming the Data Center Colossus: How to Achieve Dramatic Environmental and Business Benefits
WHITE PAPER: Posted: November 26, 2007 | Published: September 1, 2007
Through the whitepaper Lean & Green: Taming the Data Center Colossus, learn how enterprises can cut energy and drive business by merging storage systems, eliminating server proliferation, using efficient computing practices, and min...
Topics: Data Center Management | File Server Hardware | Server Consolidation | Server Virtualization | Storage Architectures | Storage Capacity | Storage Consolidation | Storage Systems | Storage Virtualization |
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The Challenges of Crunch Time
WHITE PAPER: Posted: November 26, 2007 | Published: September 1, 2007
The Challenge of Crunch Time whitepaper, by the BPM Forum and Blue Arc, looks at obstacles and opportunities for companies handling sudden spikes in user demand and carrying out dazzling feats of data throughput.
Topics: Electronic Discovery | Entertainment Industry | Internet Industry | Life Sciences Industry | Regulatory Compliance | Storage Architectures | Storage Capacity | Storage Infrastructure | Storage Systems |
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Call Centers Exposed: Limiting Leaks & Peeks: A Secure the Trust of Your Brand Report
WHITE PAPER: Posted: August 24, 2007 | Published: June 1, 2007
The CMO Council has extended the Secure the Trust of Your Brand program to take a focused view of the call center ecosystem and develop best practices specific for both marketers and call center executives to adopt in order to secure data and brand.
Topics: Access Control | Brand Loyalty | Call Center Management | Call Centers | Contact Center Management | Contact Centers | Data Security | Identity Theft | Privacy Rights |
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Marketing Outlook 2007
WHITE PAPER: Posted: August 24, 2007 | Published: August 1, 2007
"Marketing Outlook 2007" is a groundbreaking study conducted by the CMO Council uncovering the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater ...
Topics: Advertising Industry | Dashboards | Demographic Profiles | Executive Management | Market Trends | Marketing Information Systems | Metrics | Surveys |
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Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets
WHITE PAPER: Posted: July 23, 2007 | Published: July 2, 2007
This new study by Deloitte Consulting's TMT group and the BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting.
Topics: Business Development | Business Performance Management | Competition | Executive Management | Organizational Change Management | Risk Management | Strategic Planning | Surveys |
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Garbage Is a Terrible Thing to Waste
WHITE PAPER: Posted: May 31, 2007 | Published: May 1, 2007
This comprehensive report from the BPM Forum and Global Renewable Energy and Environmental Network (GREEN) focuses on the significant financial benefits to be gained by organizations that are doing things right in waste management.
Topics: Business Performance Management | Environmental Compliance | Environmental Industry | Surveys |
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