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| Interwoven, Inc. |
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Online Marketing Best Practices: Optimizing Web Forms

WHITE PAPER: Posted: March 5, 2008 | Published: January 1, 2008
Learn how optimizing your Web form through multivariable testing can dramatically and easily lift conversion rates. Learn how to optimize multiple aspects of Web forms, including headlines, layout, fields and links.
Topics: Best Practices | Cost Benefit Analysis | Email | Forms Software | Internet Traffic Management | Online Advertising | Search Engine Marketing | Spam | Web Site Administration |
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The Advantages of Multivariable Testing: Optimizing Your Website

WHITE PAPER: Posted: March 5, 2008 | Published: January 1, 2008
Learn the advantages of multivariable testing for Web marketing. Explore how it will enable you to get reliable insights into interactions and hidden opportunities, at a lower cost and quicker.
Topics: Cost Benefit Analysis | Customer Satisfaction | Direct Marketing | Internet | Internet Traffic Management | Online Marketing | Software Testing | Web Site Design |
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Interwoven Provides Strong Business Operation Foundation for External Site WCM

WHITE PAPER: Posted: January 14, 2008 | Published: July 16, 2007
Interwoven, an enterprise content management (ECM) suite vendor, features comprehensive digital asset management support through its MediaBin product.
Topics: Content Delivery | Digital Asset Management | Document Management | Enterprise Content Management | Web Content Management |
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The Forrester Wave: Web Content Management for External Site, Q3 2007

WHITE PAPER: Posted: January 14, 2008 | Published: July 16, 2007
Enterprises are recognizing that the Web has become a primary avenue for interacting with customers and have been reinvesting in their Web initiatives.
Topics: Channel Management | Digital Asset Management | Enterprise Content Management | J2EE | Marketing | Web Content Management |
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This Time It's Personal: Making Online Experiences Unique

BOOK: Posted: January 14, 2008 | Published: August 1, 2007
The process of personalizing the online experience can be achieved through multiple technologies that can be used to generate revenue and build customer loyalty.
Topics: Customer Loyalty | Personalization | ROI | Web Analytics | Web Content Management |
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Best Practices in Interactive Marketing: A Strategic Approach to Segmentation

WHITE PAPER: Posted: January 14, 2008 | Published: January 1, 2007
Online segmentation and content targeting provide a methodology for interactive marketers to deliver experiences that are more relevant to groups of high-value customers and, in doing so, improve business performance.
Topics: Best Practices | Financial Metrics | Marketing | Strategic Planning | Web Content Management |
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Best Practices in Interactive Marketing: Drive More Value from Your Online Presence

WHITE PAPER: Posted: January 14, 2008 | Published: January 1, 2007
Progressive companies are rapidly adopting a Web-centric business model that is content-driven, collaborative, and interactive.
Topics: Best Practices | Marketing | RSS | Strategic Planning | Web Analytics | Web Content Management |
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Forrester Wave: Enterprise Content Management Suites, Q4 2007

WHITE PAPER: Posted: January 14, 2008 | Published: November 9, 2007
Enterprise content management (ECM) exists as a major technology category because of the pervasive need to manage unstructured information - documents, scanned images, rich media, corporate records, emails, and other content.
Topics: Business Processes | Digital Asset Management | Document Management | Enterprise Content Management | Web Content Management |
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Interwoven Delivers a Strong Performer ECM Suite

WHITE PAPER: Posted: January 14, 2008 | Published: November 9, 2007
Interwoven doesn't aggressively market itself as an enterprise content management (ECM) suite provider.
Topics: Collaboration | Digital Asset Management | Document Management | Enterprise Content Management | Records Management | Web Content Management |
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