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MORE SPECIFIC TOPICS:  Predictive Analytics
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WEBCAST:   Posted: April 7, 2008 | When: April 23, 2008
Attend this Webcast to explore where transactional applications stop and where the value of business intelligence and analytics takes over, allowing you to get answers on demand, not just in static reports.
 sponsored by LucidEra


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WHITE PAPER:   Posted: March 24, 2008 | Published: August 1, 2007
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
 sponsored by SAP America Inc


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WHITE PAPER:   Posted: March 24, 2008 | Published: May 1, 2007
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
 sponsored by SAP America Inc


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WHITE PAPER:   Posted: March 24, 2008 | Published: August 1, 2007
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
 sponsored by SAP America Inc


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WHITE PAPER:   Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
 sponsored by CMO Council


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CASE STUDY:   Posted: September 18, 2007 | Published: October 1, 2004
Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
 sponsored by Pitney Bowes Group 1 Software


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WHITE PAPER:   Posted: January 11, 2007 | Published: April 1, 2006
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
 sponsored by CMO Council


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