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	Business Gain from How You Retain WHITE PAPER: Posted: April 23, 2008 \| Published: April 1, 2008 MARKETERS ARE FLYING BLIND WHEN IT COMES TO LEVERAGING CUSTOMER DATA AND ANALYTICS: A new CMO Council study finds lack of customer data sharing, integration and insight is impacting competitiveness, retention rates, revenue and profitability.	sponsored by CMO Council

	Select & Connect: Strategies for Targeted Acquisition and Retention WHITE PAPER: Posted: January 11, 2007 \| Published: April 1, 2006 While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.	sponsored by CMO Council

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