VIDEO - Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
Posted: November 20, 2009 | Premiered: November 20, 2009


Topics:  Advertising | Content Delivery | Content Providers | Internet Consumer Services | Telecom Provisioning | Telecom Spending | Telecommunications Service Providers | Telecommunications Services

VIDEO - Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
Posted: November 20, 2009 | Premiered: November 20, 2009


Topics:  Advertising | Telecom Provisioning | Telecom Spending | Telecommunications Carrier Systems | Telecommunications Service Providers | Telecommunications Services | Television Services

CASE STUDY - Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: October 9, 2009 | Published: September 30, 2009


Topics:  Advertising | Click-Throughs | CRM | CRM Analytics | CRM Services | Market Research | Market Segments | Market Trends | Marketing | Marketing Information Systems | Online Advertising | Online Marketing | Search Engine Marketing

WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: February 1, 2008 | Published: February 1, 2008


Topics:  Advertising | Brand Loyalty | Business Intelligence | Consumer Market | Internet | Market Research | Marketing Information Systems | Sales and Marketing Software